Ghaziabad : OPERATION SHUDDHI, A National Call for Participation and Voluntary Action.
India today faces a reality that cannot be ignored. Plastic waste has accumulated across cities, villages, rivers, and coastlines—not because plastic exists, but because structured systems for collection and recycling have not kept pace with consumption.
Operation Shuddhi is announced as a structured national initiative to correct this imbalance—by inviting every Indian citizen, institution, and industry to participate as a volunteer in responsible plastic recovery. This is not a campaign driven by slogans.
It is a working system, open 365 days a year, built to clean the environment while creating economic and social value.
The Spirit of Operation Shuddhi:
The word Shuddhi stands for purification—of land, water, processes, and thinking.
Operation Shuddhi does not treat plastic as an enemy.
It treats plastic as a recoverable resource that must be collected, processed, and reused responsibly.
The mission is simple and direct: Prevent plastic from reaching landfills and water bodies
Recover plastic through organised, inclusive participation Convert waste into high-quality usable material Create livelihoods and economic value Reduce environmental and carbon impact.
Leadership That Built the System
Operation Shuddhi is guided by Sushil Aggarwal, widely known across the industry as the “Daddy of Plastic.” With decades of experience in plastics, manufacturing, and recycling, Mr. Aggarwal has consistently maintained one fundamental truth: Plastic is not the problem.
The absence of organised collection and recycling systems is. Under his leadership, Avro Recycling has developed the infrastructure, technical capability, and national network required to make Operation Shuddhi a practical, executable mission, not an aspiration.
National Call for Volunteers
Operation Shuddhi extends an open call for voluntary participation from:Individual citizens
– Residential societies and institutions
– Schools, colleges, and universities
– NGOs and social organisations
– Kabadiwalas, aggregators, and waste workers
– Industries, manufacturers, importers, and traders
– Volunteering under Operation Shuddhi means actively contributing plastic waste into a structured recovery system—ensuring it is collected, compensated, processed, and reused responsibly.
A clean India is not built by authority alone.
It is built by participation.
From Collection to Conversion: A Complete Solution Operation Shuddhi is supported by Avro Recycling’s full-cycle capability. Plastic scrap is collected directly from contributors Difficult and contaminated plastics are responsibly processed Waste is converted into high-performance recycled plastic granules
In addition to collection, Avro Recycling supplies:
Automotive-grade recycled plastic granules
Consumer durable-grade recycled plastic granules
These materials are available at up to 40% lower cost than virgin plastic, while maintaining required quality and performance standards—enabling industries to reduce costs, meet sustainability obligations, and strengthen the circular economy.
Environmental and Social Impact
Each kilogram of plastic recovered:
– Reduces pollution on land and in water
– Prevents plastic leakage into ecosystems
– Cuts approximately 2.5 kg of carbon emissions
– Supports dignified livelihoods for waste workers
Operation Shuddhi ensures that those who protect the environment are economically supported, reinforcing social inclusion alongside environmental responsibility.
The Call Is Open
Operation Shuddhi is not limited by location, scale, or sector.
It invites every willing participant to become part of a structured national solution.
This is a call to:
– Volunteer your participation
– Channel plastic waste responsibly
– Adopt recycled materials
– Strengthen India’s environmental future
– Join Operation Shuddhi.
– Purify the system.
– Protect the environment.
– Strengthen the nation.
Join Operation Shuddhi
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